The purpose of this university project was to learn how to design a font from scratch and based on a concept. Industria font emerged after the research and study of three-dimensional typography. The final look of the font conveys a three-dimensional feel that is modern and abstract. The texture of cement was incorporated in the presentation of the font so its three-dimensional feel could be conveyed in a more bold and interesting way. The name ''Industria'' is inspired by the word ''industrial''.
The font was created in Adobe Illustrator.