A short project based on turning something ordinary into something extraordinary. I decided to focus on coffee, as it is a beverage that a large part of the population consumes on a daily basis and therefore something quite ordinary. Usually the packaging is rather predictable, and the branding strategy doesn’t involve a deeper concept related to coffee. I decided to highlight its more extraordinary side by bringing forward the possible health benefits of drinking certain amounts daily, health benefits that have been scientifically proven through studies but most people don't know about. I was inspired by pop art for elements of brightness, boldness, youthfulness and popular culture.
The designs were created in Adobe Illustrator.